Sponsored Post Rate Calculator

Estimate a sponsored-post rate from your follower count, adjusted up or down for engagement against an assumed 3% baseline, with a price range. Calculated in your browser.

Suggested rate per post

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Illustrative estimate: the $10 per 1,000 followers default and the 3% engagement baseline are assumptions, not market rates.

Typical range-
Base (before engagement)-

Show the math

Start from a per-1,000-follower base, then scale it by how your engagement compares to a 3% benchmark:

base = followers ÷ 1000 × rate per 1k

estimate = base × (engagement ÷ 3%), capped between ×0.5 and ×2

This is an illustrative starting point, not a fixed price or a published market rate: the default base rate and the 3% engagement baseline are assumptions. Niche, usage rights, exclusivity, deliverables and your past results all move the number, the ±20% range reflects that. All math runs in your browser.

What this does

A sponsored post rate calculator estimates a rate from your follower count, adjusted up or down for engagement against an assumed 3% baseline, with a price range.

How to use it

  1. Enter your follower count.
  2. Enter your engagement rate.
  3. Set the base rate per 1,000.
  4. Read the suggested rate and range.

How it works

Engagement scales the rate between half and double, with a ±20% range. It is a negotiation starting point — niche, usage rights, and exclusivity all move the number.

rate = followers ÷ 1000 × base × engagement factor

Understanding your result

The figure is a negotiating anchor, not a fixed price. It scales your follower count by engagement against an assumed 3 percent baseline (an illustrative figure, not market data), but usage rights, exclusivity, niche, and deliverables all move the real number. Quote the range, and adjust up for higher engagement or broader licensing.

Example

With the illustrative default of $10 per 1,000 followers, 25,000 followers at 3% engagement gives about $250.

Last updated .

Frequently asked questions

How is the suggested rate calculated?

It starts from a base rate per 1,000 followers, then scales by how your engagement compares to an assumed 3% baseline — capped between half and double — and shows a ±20% range around the result.

Is this a fixed price?

No. It is a starting point for negotiation. Niche, usage rights, exclusivity, deliverables and your track record all move the real number.

What base rate should I use?

The $10 per 1,000 followers default is an illustrative assumption, not a published market rate, and real rates vary widely by platform and niche. Adjust the base rate to match offers you have seen.